YieldBird

JULY 25, 2023

Despite economic challenges and geopolitical uncertainties, the report reveals the industry’s impressive resilience and growth, providing a glimpse into the evolving trends and key drivers that shaped the digital advertising landscape in 2022. billion in 2023. billion in 2023. billion in 2022. increase to €0.7

Advertising 52

Advertising Display Advertising Impressions Ad Inventory 52

YieldBird

JULY 25, 2023

Despite economic challenges and geopolitical uncertainties, the report reveals the industry’s impressive resilience and growth, providing a glimpse into the evolving trends and key drivers that shaped the digital advertising landscape in 2022. billion in 2023. billion in 2023. billion in 2022. increase to €0.7

Advertising 52

Advertising Display Advertising Impressions Ad Inventory 52

Automatad Inc.

APRIL 25, 2024

Share Tweet Share Video ads reign the world of digital advertising! Despite the complexity and investment cost, the spending on video ads surges yearly. The reason is simple: no other ad format can beat video ads in engagement and interactions. What Is Video Advertising? Due to the internet’s easy accessibility: 85% of U.S.

Video Ads 52

Video Ads Advertising Viewability ROI 52

Martech

OCTOBER 27, 2022

According to Google’s marketing blog , it “is personalized for customers, highlighting key top line trends, real-time behavior and their most viewed reports.” The company has also added a feature that uses machine learning “to look for trends and insights and surfaces them directly to advertisers on the home page. Get MarTech!

Machine Learning 109

Machine Learning Cookies Impressions MarTech 109

illumin

NOVEMBER 24, 2023

The leaves aren’t the only thing that changes with the seasons, alongside cooler weather comes a new set of advertising trends. Advertising trends this fall are growing and evolving to include new technology, while keeping customer preferences and behaviors front and center. billion by 2025.

Advertising 52

Advertising Mobile Ads Click Through Rate Impressions 52

Ad Monsters

JANUARY 25, 2023

2023 will be the year that retailers and publishers forge more strategic partnerships to fuel better advertising. With their popular loyalty programs and ecommerce hubs, retailers can directly attribute advertising impressions to in-store buying behaviors. The timing couldn’t be better. The entire digital ecosystem is under pressure.

Retail 98

Retail eCommerce Media Audience 98

Ad Monsters

DECEMBER 21, 2023

That’s why we created our explainer series, so we can keep you up to date on the newest ad tech trends and fads. If you missed them or want a chance to revisit them, here are the top AdMonsters’ Decoder stories from 2023. If you see an ad tech term and are still thinking, WTF?!!! This is the place for you.

Header Bidding 65

Header Bidding Viewability CPM Impressions 65

Martech Series

DECEMBER 22, 2022

2023 Ventana Research Customer Experience Management Value Index research guide for technology buyers ranked Emplifi in the top 10 vendors based on Emplifi’s usability, manageability, adaptability and validation. ” Marketing Technology News: Progress Earns Multiple Awards and Recognitions in the Second Half of 2022. .

Impressions 80

Impressions Retail MarTech Media 80

Martech

JUNE 15, 2023

With better segmentation comes fewer wasted impressions and ad dollars. Eliminating wasted impressions in DOOH advertising primarily involves improving the precision of your audience targeting,” said Beeyond Media’s cofounder and CEO Alejandro Donzis. “By and Canada. Why we care.

Ad Targeting 116

Ad Targeting Demand Side Platform Impressions Audience 116

Basis

JANUARY 31, 2023

Basis’ Senior Vice President of Paid Search and Social Amy Rumpler compiles all the latest news, trends, and resources each month for easy access. Introducing LinkedIn’s Big Ideas for 2023 [:07] Anyone else spending more time on LinkedIn than ever before? What’s new in the realms of paid search and social media?

Media 76

Media Cookies Impressions Retail 76

MNTN

JANUARY 16, 2024

Begun, the Ad-Supported Streaming Wars Have Rebrands , consolidations , password crackdowns … A lot happened in the world of streaming in 2023. While this type of streaming subscription isn’t a new thing — Hulu has offered one for years — in 2023 some key players solidified their place in the ad-supported club.

Pop-Up 98

Pop-Up Advertising Impressions Audience 98

Martech

NOVEMBER 14, 2023

Holiday spending will rise 3% to 4% in 2023 , the National Retail Federation predicts. Holiday spending will rise 3% to 4% in 2023 , the National Retail Federation predicts. Fast-forward to October 2023. It’s also a fraught time because nobody knows what will happen with holiday spending.

Marketing 126

Marketing Retail Retargeting MarTech 126

Martech Series

FEBRUARY 24, 2023

As a result of this integration, the world’s top marketers will be able to find and buy their audiences across The Weather Channel TV Streaming App and Local Now authenticated inventory, enabling every impression to be addressable and measurable, building stronger relationships with consumers while also providing a privacy-first solution.

Media 81

Media Impressions Audience MarTech 81

Martech Series

JANUARY 30, 2023

based advertising research organization will support innovation in “meaningful attention” measurement and analysis Eye Square , a leading global provider of market and media research solutions with headquarters in Berlin, is proud to announce its full membership in the Advertising Research Foundation (ARF) beginning in 2023.

Advertising 80

Advertising Impressions Retail MarTech 80

Basis

DECEMBER 1, 2023

Cannabis is becoming more and more mainstream in the US: 2023 saw continued growth in the social acceptability of cannabis use, new states legalize medicinal and recreational cannabis sales, and a major social media platform change its policies to allow for cannabis advertising. The cannabis market is forecast to reach a whopping $50.7

Marketing 59

Marketing Brand Awareness Education Audience 59

Martech Series

OCTOBER 14, 2022

IAS verification on Netflix will enable advertisers to maximize engagement through insights and make every impression count. Trend identification to understand campaign performance and optimize for peak engagement. . ” IAS Netflix verification will be available Q1 2023. .

Advertising 85

Advertising Viewability MarTech Impressions 85

Martech

DECEMBER 29, 2022

That’s the big story in digital media, and not a wild prediction that momentum will grow in 2023. Below are our predictions for digital media and other adtech trends. In 2022, CTV overtook mobile for global ad impressions. But how will marketers ride this wave? What factors will motivate viewers to watch ads on streaming?

Media 112

Media Advertising Audience Ad Exchange 112

Martech Series

AUGUST 12, 2022

As viewership trends shifted towards consumers discovering their new favorite programming via free, ad-supported CTV apps, advertisers are quickly taking notice. This boom in small and medium content creators flocking to CTV apps allows them to cut through the noise and reach their audience directly. billion in ad spending expected by 2024.

Advertising 96

Advertising Manufacturing Impressions Audience 96

Basis

DECEMBER 1, 2023

To that end, here are some key trends that campaign teams should keep top-of-mind as they develop strategies and partnerships heading into 2024: Trend #1: Connected TV is a Must-See Channel Linear TV advertising has long been a go-to for campaign teams. Strong growth is expected in 2024 as CTV spend is forecast to reach $1.3

Advertising 54

Advertising Ad Inventory Audience Impressions 54

Smart-Hub

OCTOBER 16, 2023

DMEXCO 2023 emerged as a prominent fixture in the digital marketing landscape, annually drawing together thousands of global experts to delve into cutting-edge technologies and their practical applications. Join us in uncovering the essence of DMEXCO 2023 as experienced by our SmartHub team attendees.

Retail 64

Retail Ad Exchange Cookies Fashion 64

Basis

JANUARY 26, 2024

We need those skills to fuel 2024’s forecasted ad spend growth , which follows 2023’s rocky start but generally stable finish. Measurement of these channels is also far more interesting today, with options to track impression delivery by audience/geography and to use visit lift studies for brands with brick-and-mortar locations.

Advertising 78

Advertising Marketing Cookies Impressions 78

Digiday

DECEMBER 18, 2022

The 25-year-old in-vehicle safety and security system company is hoping the strategy will allow it to more effectively target customers and better inform its 2023 marketing strategy. The latter of which has become a trend across the industry, especially as third-party cookies are disappearing from the digital advertising ecosystem.

Media 65

Media Cookies Impressions Audience 65

MNTN

NOVEMBER 27, 2023

Let’s take a look at some topics they covered during their conversation: Today’s Challenges for Agencies From evolving technology to fast-changing trends, agencies have been up against a lot in 2023. A majority of brands are looking to move (or actively moving) at least some of their digital marketing efforts in-house.

Agency 52

Agency Impressions Conversion Marketing 52

Martech Series

FEBRUARY 8, 2023

” Marketing Technology News: Top 4 Trends Advertisers Should Expect for the Streaming Ecosystem in 2023 As a platinum enterprise solutions partner, EPAM has provided top-notch end-to-end Sitecore solutions and a proven track record of delivering seamless digital customer journeys since 2007. .

MarTech 83

MarTech Impressions Marketing Advertising 83

Basis

JANUARY 4, 2023

in 2023 (up from 90.2% By all indications, 2023 is set to be (yet another) dynamic year in programmatic advertising. Here, we’ll dive into seven programmatic trends to watch for and explore some of the ways advertisers can capitalize on those trends to power growth. #1. Not that this is surprising. A need to level-set.

Advertising 75

Advertising Pop-Up Retail Real Estate 75

Martech Series

FEBRUARY 2, 2023

The recognition showcases the company’s commitment to employee experience and growth Madison Logic , the leading global digital Account Based Marketing (ABM) platform, announced that it received the 2023 Top Workplace USA Award. We’re honored to be recognized for this achievement.”

ROI 84

ROI MarTech Impressions Marketing 84

Smart-Hub

DECEMBER 22, 2023

billion USD in 2023 to 1,496.2 billion USD in 2023 to 1,496.2 In this article, we dive into the dynamic world of AdTech, uncovering the latest trends and offering valuable insights for marketers, advertisers, and business leaders. AdTech solutions are the main drivers of progress in the digital marketing world today.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Digiday

APRIL 13, 2023

“TikTok led the global short video field over the last few years — 2023 is the first time that run may be challenged,” said Jamie MacEwan, senior research analyst at Enders Analysis. The amount of Instagram impressions from Reels in 2022 was 2.5%, which shot up to 10.8% This doesn’t necessarily mean it will be a bad thing either.

Video Ads 88

Video Ads Impressions Agency Advertising 88

Martech

FEBRUARY 3, 2023

Most of the events that made the list before COVID are back in full swing as in-person events in 2023. Mobile World Congress February 27–March 2, 2023 / Barcelona, Spain The role of 5G within the immersive media landscape can’t be overstated. From Metaverse to Matterverse, How to Do it Right. Who are the New Consumers in Web 3.0.

Marketing 83

Marketing Public Relations Healthcare Media 83

Digiday

NOVEMBER 29, 2022

The spot is running throughout this season of Yellowstone, which will air until early January 2023. Gardiner also said the brand may invest in social ad spend in 2023 with YouTube and TikTok. Tractor Supply Company, a retailer founded in 1938, is using 100% of its marketing spend for this quarter on Paramount’s TV channel.

Brand Awareness 65

Brand Awareness Impressions Retail Audience 65

Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. Estimated reading time: 7 minutes.

Marketing 113

Marketing eCommerce Retail MarTech 113

Martech

FEBRUARY 3, 2023

Most of the events that made the list before COVID are back in full swing as in-person events in 2023. Mobile World Congress February 27–March 2, 2023 / Barcelona, Spain The role of 5G within the immersive media landscape can’t be overstated. Some are opting to include digital passes, hoping to offer a nice stay-at-home option.

Marketing 76

Marketing Public Relations Healthcare Finance 76

Digital Remedy

JANUARY 11, 2023

If media buying with Netflix is on the books for 2023, here’s what you need to know about adding this new marketing channel to your digital advertising strategy. In July, talks of an ad-supported Netflix hinted at an early 2023 launch. Netflix Announces Its Plan to Win Advertisers. Netflix Announces Its Plan to Win Advertisers.

Brand Awareness 52

Brand Awareness Non-Profit Audience Impressions 52

AdvertiseMint

AUGUST 13, 2023

Creative freedom: Leverage trends and be innovative in your ad content. Potential virality: TikTok trends can lead to widespread brand visibility. Are you trying to choose between TikTok and Facebook ads? TikTok and Facebook are among the biggest social media platforms today. They both have a large user base and global reach.

Click Through Rate 52

Click Through Rate CPM Conversion Rate Audience 52

Ad Monsters

JULY 22, 2022

Establishing networks to offer retail media on a large scale is the next step and predictions suggest that US Retail Media Networks will exceed $52 billion in ad sales by 2023. It allows opportunities for advertisers and publishers to reduce wasteful impressions and connect right with the consumer. . What is Retail Media Advertising?

Ad Tech 105

Ad Tech Retail Media Advertising 105

Martech

JULY 10, 2023

Here are my top five extended reality (XR) and artificial intelligence (AI) takeaways from AWE for 2023 and beyond. I have been testing many of these tools and the capabilities are impressive! Recently, I had a panic attack brought on by a sort-of existential crisis. There will be an AI for that! AI advances are astounding.

Marketing 132

Marketing Education Communications Entertainment 132

Chief Martech

JULY 7, 2023

Or, more accurately, the latest data from Productiv’s 2023 State of SaaS report doesn’t support those claims. Will this consolidation trend continue? Why let data get in the way of a good narrative? Tech stacks are going to shrink dramatically. Marketing’s tech stack is bloated compared to every other department.

MarTech 91

MarTech Pop-Up Impressions Marketing 91